TargetX B2B Case Studies & Customer Successes

TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company's CRM is built on the powerful development platform of Salesforce.com, the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 19-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.

Case Studies

Showing 37 TargetX Customer Success Stories

Antioch University cuts application forms by 75% and digitizes admissions with TargetX (Recruitment Suite & PremierX Services)

Antioch University

Zephyr Ethier

Director of Enrollment Services

Arizona State University achieves double admitted-student engagement with TargetX Schools App

Arizona State University

Casey Thomas

Assistant Director of Digital Engagement

Averett University achieves 71% freshman retention with TargetX CRM

Averett University

Cheryl Dalton

System Administrator

Berklee College of Music doubles applications with TargetX Recruitment Suite

Berklee College of Music

Michael Moyes

Director of Admissions

Brandman University boosts student satisfaction and retention with TargetX Retention Suite

Brandman University

Saskia Knight

Executive Vice Chancellor for Enrollment and Student Affairs

Cabrini University achieves enrollment goals from top to bottom with TargetX Recruitment Suite

Cabrini University

Sarah Lasoff

Senior Associate Director of Admissions

Christian Brothers University achieves increased applications and admissions without new hires with TargetX Recruitment Suite and Premier Services

Christian Brothers University

Kristi Forman

Director of Admissions

City Year decreases time to application submission by 5.2 days with TargetX Recruitment Suite

City Year

Jason Holton

Senior Vice President of Talent Acquisition

Columbia College increases prospect engagement and staff buy-in with TargetX Recruitment Suite

Columbia College

Jason Valentine

Assistant Director of Admissions

Concordia University—Portland achieves 125% increase in email outreach and faster campaign launches with TargetX CRM

Concordia University

Mark Deuel

Director of Operations and Data Management

Concordia University Texas achieves campus-wide, data-driven recruitment with TargetX Insights

Concordia University

Brandy Fowler

Director of Enrollment Operations

Concordia University Irvine (CUI) achieves a 10% undergraduate enrollment increase and improved student communications with TargetX Recruitment CRM

Concordia University Irvine (CUI)

Tim Hardin

CRM Administrator

Delaware County Community College achieves improved enrollment, retention, and student engagement with TargetX

Delaware County Community College

Fran Cubberley

Vice President for Enrollment Management

Embry-Riddle Aeronautical University achieves 27% increase in first-year enrollment with TargetX Schools App

Embry-Riddle Aeronautical University

Bryan Dougherty

Dean of Enrollment Management

Freed-Hardeman University achieves record-breaking enrollment and 31.6% application growth with TargetX Recruitment Suite

Freed-Hardeman University

Joe Askew

Associate Vice President of Enrollment Management

George Mason University achieves 4x higher enrollment yield with TargetX Schools App

George Mason University

Matthew Boyce

Director of Enrollment Management

HERS (Higher Education Resource Services) achieves a scalable, centralized CRM and streamlined applications & events with TargetX Recruitment Suite

HERS

Janet Ash

Director of Finance and Operations

Hope College boosts international engagement and uncovers hidden prospects with TargetX's UChat

Hope College

Andrew Meyers

Assistant Director of Admissions

Illinois Institute of Technology achieves record-breaking application growth with TargetX's mobile-first Online Application

Illinois Institute of Technology

April Welch

Associate Vice President

Keene State College achieves faster application turnaround and greater productivity with TargetX Recruitment Suite

Keene State College

Peg Richmond

Director of Admissions

Longwood University achieves faster admissions decisions and dramatic increases in event attendance and applications with TargetX

Longwood University

Jason McNair-Faulk

Dean of Admissions

Piedmont College achieves a 26% increase in admits with TargetX Recruitment Suite

Piedmont College

Joanna Tucker

Assistant Director of Undergraduate Admission

Plymouth State University - Customer Case Study

Plymouth State University

Jeremy Heidenreich

Director of Operations

Shepherd University achieves 38% increase in yield and streamlined operations with TargetX

Shepherd University

Will Bell

Director of Admissions

Simpson University achieves higher application completion rates with TargetX Recruitment Suite

Simpson University

Dustin Lowe

Senior Director of Admissions

Skagit Valley College increases application conversion and gains campus-wide buy-in with TargetX

Skagit Valley College

Jessie Payne

SVC CRM Specialist

Texas Tech University achieves 12,000‑student growth in 12 years with TargetX Recruitment Suite

Texas Tech University

Jamie Hansard

Vice-President of Enrollment Management

Università Cattolica del Sacro Cuore achieves unified operations and increased student engagement with TargetX

Università Cattolica del Sacro Cuore

Michelangelo Balicco

Director of Marketing

University of Houston Bauer College of Business achieves centralized data and measurable recruitment results with TargetX

University of Houston Bauer College of Business

Dalia Pineda

Director of Graduate Admissions and Recruitment

University of Idaho achieves real-time, data-driven enrollment with TargetX Insights

University of Idaho

Adam Stoltz

Director

University of New Haven cuts application review time 50–75% and boosts student quality with TargetX Decision Cloud

University of New Haven

Kevin Phillips

Associate VP of Enrollment Management

University of Washington achieves increased freshman engagement and 92% retention with TargetX Schools App

University of Washington

Paula Shields

Communications Manager for Undergraduate Admissions

University of Wisconsin–La Crosse achieves an engaging, mobile‑first virtual transfer student orientation with TargetX Portal

University of Wisconsin–La Crosse

Sara Walters

CRM and Communications Coordinator

USC Palmetto College achieves 20% enrollment increase with TargetX Recruitment Suite

USC Palmetto College

Amanda Lucas

Associate Director for Admissions

Western Connecticut State University achieves double-digit enrollment growth and streamlined recruitment with TargetX

Western Connecticut State University

Jay Murray

Director of Admissions

Western Kentucky University achieves a 6% increase in freshman retention with TargetX Schools App

Western Kentucky University

Corie Martin

Director of Web Services and Digital Marketing

Worcester Polytechnic Institute achieves a unified admissions and financial aid experience with TargetX Recruitment Suite

Worcester Polytechnic Institute

Andrew B. Palumbo

Dean of Admissions and Financial Aid

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TargetX B2B Case Studies & Customer Successes

Case Studies

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