Case Study: Christian Brothers University achieves increased applications and admissions without new hires with TargetX Recruitment Suite and Premier Services

In a Changing World with a Small Budget, Christian Brothers University Grows and Evolves with TargetX Recruitment Suite and Premier Services

Christian Brothers University (CBU), a private Catholic university in Memphis serving about 1,746 students, faced a fragmented admissions process and limited resources: no CRM, only third‑party email service, no SMS, hard‑to‑access data, and an IT team too small to add a new hire. These constraints wasted staff time on low‑impact tasks and hindered strategic prospect development on a tight budget.

CBU implemented the TargetX Recruitment Suite and chose mid‑level TargetX Premier Services to provide upgrade/configuration support and training while mentoring an internal staffer. The suite centralized communications (email, texting, events), dashboards, and reporting, freeing counselors to build relationships and producing instantaneous, shareable reports. As a result, applications and admissions increased without adding headcount, delivering a cost‑effective solution that supports CBU’s enrollment growth goals.

Christian Brothers University

Kristi Forman

Director of Admissions