Case Study: USC Palmetto College boosts enrollment with TargetX CRM

USC Palmetto College boosts enrollment 20% with TargetX

USC Palmetto College was losing prospective students at critical points in its recruitment funnel due to a manual, inefficient process that relied heavily on Excel and lacked automation. This hindered their ability to track contacts and cultivate leads effectively. To address this, they partnered with TargetX for a new CRM solution.

By implementing the TargetX Recruitment Suite and its mobile-first Online Application, the college centralized student data and communications across all campuses. This provided automation, robust reporting, and an intuitive application process for students. As a result, TargetX helped USC Palmetto College achieve an approximate 20% increase in enrollment for Fall 2017 and gain valuable insights into their applicant pool.

USC Palmetto College