Case Study: Shepherd University boosts enrollment and streamlines admissions with TargetX CRM

Shepherd University increases deposits 38% with TargetX

Shepherd University was struggling with enrollment declines and an inefficient admissions process due to an archaic manual CRM system. Without a functional CRM, the admissions office was overwhelmed, lacking application portals, integrated systems for communication, and email automation. This led Director of Admissions Will Bell to urgently seek a robust new CRM solution from vendor TargetX to integrate all their processes.

The TargetX CRM provided the solution, streamlining operations and increasing student-nurture capabilities. The implementation resulted in a 38% increase in deposits, a 20% rise in applications, and a 15% growth in admits. These gains were credited to TargetX's automated communications and data management tools, which made the admissions process more efficient and accessible, helping the university reach its enrollment goals.

Shepherd University