Case Study: Plymouth State University achieves more deposited freshmen with TargetX Recruitment Suite

Plymouth State University - Customer Case Study

Plymouth State University, part of the University System of New Hampshire, struggled with prospect data spread across legacy systems, spreadsheets, and paper reports, which made targeted, automated communication with prospective students nearly impossible. The admissions team spent too much time on manual tasks like nurturing leads, sending financial aid reminders, and managing event follow-ups before adopting the TargetX Recruitment Suite.

TargetX implemented its Recruitment Suite, including a CRM, online application, and paperless application review, to centralize data and automate recruitment workflows. As a result, Plymouth State increased deposited freshmen from 840 to 1,512 without adding staff, cut decision turnaround from six weeks to less than a week, and improved service so much that the university is building a new residence hall to meet demand.

Plymouth State University

Jeremy Heidenreich

Director of Operations