Case Study: Cabrini University achieves enrollment goals from top to bottom with TargetX Recruitment Suite

Cabrini University Hits Enrollment Goals From Top to Bottom with the Help of TargetX Recruitment Suite

Cabrini University, a private Roman Catholic liberal arts school in Radnor Township, PA serving about 2,250 students, faced rapid change and outgrew its legacy CRM. The admissions team lacked a mobile-ready application reader, automation for email campaigns, centralized reporting and letter generation, and a robust tasking system — forcing staff to juggle multiple outside tools and limiting their ability to execute personalized communications.

By adopting the TargetX Recruitment Suite, Cabrini consolidated applications, review, automated and trackable email campaigns, mobile access, and reporting into one platform supported by responsive customer service. The team now automates dripped communications, reviews applications on the go, pulls dynamic reports on demand, and — as a result of more frequent, personalized outreach — is on track to meet enrollment goals across the funnel.

Cabrini University

Sarah Lasoff

Senior Associate Director of Admissions