Case Study: Columbia College achieves greater control and customization with TargetX Recruitment Suite

Columbia College boosts prospects in 10 months with TargetX

Columbia College, an innovator in higher education, found its creativity hindered by an aging CRM that lacked customization and functionality. The admissions team, led by Jason Valentine, had a clear list of requirements for a new system after an initial implementation failed. They sought a solution from a vendor like TargetX to regain control and innovative freedom.

TargetX implemented its Recruitment Suite, which met Columbia College's extensive wish list. The solution provided a highly customizable, fully relational CRM with a mobile-first online application and an intuitive user interface. Within ten months, the college saw a massive increase in prospect engagement and significantly higher staff adoption compared to the previous system, setting the stage for improved applicant conversion.

Columbia College