Case Study: Delaware County Community College achieves improved enrollment, retention, and student engagement with TargetX

TargetX’s comprehensive recruitment suite supports sophisticated outreach across the entire student lifecycle at Delaware County Community College

Delaware County Community College (DCCC) is a two‑year institution with nine locations serving Delaware and Chester Counties, PA, and roughly 28,000 credit and non‑credit students. Facing a 10.5% decline in matriculation since 2011, a shift to 70% part‑time enrollment, and persistent low completion rates common to community colleges, DCCC needed better communications, outreach, and student engagement to boost enrollment, retention, and persistence.

DCCC implemented TargetX’s Recruitment Suite, Online Application, and Schools App to modernize outreach across the student lifecycle — shifting to chat and text, nurturing prospects, predicting likelihood to enroll, and building a branded mobile community that keeps students connected to campus supports. In the first year of rollout the college reports strong early engagement and expects measurable ROI in recruiting, retention, and student success as relationships are developed more systematically at key moments.

Delaware County Community College

Fran Cubberley

Vice President for Enrollment Management