Case Study: Delaware County Community College strengthens enrollment, retention, and student success with TargetX

Delaware County Community College tackles 10.5% enrollment decline with TargetX

Delaware County Community College, a two-year community college, faced significant challenges with declining enrollment and student retention rates. Like many peer institutions, they struggled to attract new students and support them through to graduation. To address this, they partnered with TargetX and implemented its Recruitment Suite and Schools App to modernize their outreach and engagement strategies across the entire student lifecycle.

The solution from TargetX involved a comprehensive revamp of student communications, shifting towards text and chat-based outreach, and the creation of a branded mobile community via the Schools App to foster ongoing engagement. Although still in the first year of implementation, TargetX provided the college with the sophisticated tools to systematically build relationships with students. The college is confident this investment will yield a strong return by improving not only recruitment but also retention and student success rates.

Delaware County Community College