Case Study: Skagit Valley College achieves higher application conversion with TargetX CRM

Skagit Valley College boosts application conversion with TargetX

Skagit Valley College, a two-year community college, faced significant challenges with student retention and enrollment coordination. Their student success rates were low, leading to financial strain, and their communication with prospective students was disorganized and generic. To address this, they sought a CRM solution, ultimately selecting the TargetX Recruitment and Retention Suites after receiving a federal Title III Grant.

By implementing TargetX, built on the Salesforce platform, the college centralized student data and enabled personalized, automated communication campaigns. The solution resulted in widespread staff buy-in and an immediate positive impact, increasing the conversion rate from application to registration. TargetX provided the tools for better tracking and timely communication, which directly supported the college's recruitment and retention goals.

Skagit Valley College