Case Study: Texas Tech University achieves 12,000‑student growth in 12 years with TargetX Recruitment Suite

Texas Tech University Hits Ambitious Enrollment Goal of Adding 12,000 Students in 12 Years with the Support of TargetX

Texas Tech University set an ambitious goal in 2008 to grow from about 28,000 to 40,000 students by 2020 — adding roughly 1,000+ students per year — but their CRM systems repeatedly fell short. After three unsatisfactory implementations, slow data uploads and limited reporting hindered admissions staff who needed a fast, intuitive platform that could support recruitment, financial aid, scholarships and registrar functions while empowering counselors to own their territories.

TTU implemented the TargetX Recruitment Suite, a recruitment-focused CRM with integrated communication tools, centralized student data, and easy-to-build dashboards and reports. The result was faster, more efficient workflows and data-driven decision making; TTU hit 40,322 students in 2020, improved retention and graduation rates, and from 2018–2020 saw total enrollment rise 6% (freshmen: +18% applications, +11% admits, +6% enrollment; transfers: +10% applications, +11% admits, +11% enrollment).

Texas Tech University

Jamie Hansard

Vice-President of Enrollment Management