Case Study: Plymouth State University boosts deposited freshman by 80% with TargetX Recruitment Suite

Plymouth State University increases deposited freshman from 840 to 1512 with TargetX

Plymouth State University faced a significant challenge as its admissions data was spread across multiple disconnected systems, including legacy software and paper reports. This made targeted communications and efficient prospect management impossible, burdening staff with completely manual processes. To address this, the university turned to the vendor TargetX and adopted its Recruitment Suite.

The solution implemented by TargetX centralized all student data and automated key recruitment workflows. This allowed Plymouth State’s staff to eliminate non-value added tasks and focus on student engagement. The measurable results were dramatic: the number of deposited freshmen increased from 840 to 1,512 without adding operations staff, and application decision times dropped from six weeks to less than a week.

Plymouth State University