Case Study: Università Cattolica del Sacro Cuore improves student engagement and unifies campus operations with TargetX CRM

Università Cattolica del Sacro Cuore grows international students more than 10x with TargetX

Università Cattolica del Sacro Cuore faced the challenge of engaging and recruiting prospective Gen Z students, nurturing faculty connections, and orchestrating integration across its five-campus network. The university's marketing director knew conventional strategies were inadequate and turned to the TargetX CRM for a solution.

Using the TargetX CRM, the university gained the ability to evaluate engagement and behavior in real-time, allowing them to modify strategies and compare campaign performance. This solution helped the university increase its international student population more than tenfold, unify operations across all campuses, and improve targeted communications in a more cost-effective and personal way. TargetX was credited as a foundational element in achieving this success.

Università Cattolica del Sacro Cuore