Case Study: University of Houston Bauer College of Business achieves centralized data and measurable recruitment results with TargetX

University of Houston Bauer College of Business - Customer Case Study

The University of Houston Bauer College of Business was struggling with an outdated admissions system that required manual data pulls and hindered productivity and reporting across marketing, recruitment, and admissions. After an expensive, resource-heavy custom-build discovery, the college needed a higher-education–specific CRM that centralized data, enabled robust reporting, and didn’t demand deep technical resources.

UH Bauer implemented TargetX Recruitment CRM, an out-of-the-box, Salesforce-based solution with hands-on implementation and training. The CRM centralized disparate systems, made event and paid-search ROI measurable, and supported the long 6–36 month graduate prospect lifecycle—saving staff time, informing strategic decisions, and improving cost-to-conversion tracking.

University of Houston Bauer College of Business

Dalia Pineda

Director of Graduate Admissions and Recruitment