Case Study: George Mason University achieves 4x higher enrollment with TargetX Schools App

George Mason University boosts enrollment yield 4x with TargetX

George Mason University faced the challenge of needing to grow enrollment yield but was stifled by outdated tools that lacked mobile capability, preventing them from effectively engaging with admitted students. The pressure to meet students where they were and change their perception of the university led them to seek a new solution from vendor TargetX.

TargetX implemented its Schools App, a mobile community platform that broke down communication silos and connected incoming students with staff and each other. The solution made the team more efficient and had a significant measurable impact: students using the app were four times more likely to enroll. For example, out-of-state student enrollment from app users was 60%, compared to just 4% for non-users.

George Mason University