Case Study: Western Connecticut State University achieves double-digit enrollment growth and streamlined recruitment with TargetX

Western Connecticut State University - Customer Case Study

Western Connecticut State University (WCSU), a public university near New York City, faced declining traditional in‑state enrollment and outdated, manual recruitment processes that missed many student touchpoints. With no inquiry management, event registration, or consistent follow‑up, the admissions team needed a way to distinguish WCSU in a crowded market, expand outreach (especially into New York), and integrate recruitment data with their Banner SIS.

WCSU adopted TargetX through a phased CRM rollout—starting with inquiry tracking, then events management and Banner integration, followed by Common App support and a paperless Decision Module—automating communications and workflows. The changes produced measurable gains: new student enrollment rises (12% spring 2014, 5% fall 2014, 12% spring 2015), a 64% increase in first‑time NY students (Fall 2015 vs. 2014), double‑digit transfer growth, an 82% Accepted Students Day yield, and hundreds of staff hours saved through automation.

Western Connecticut State University

Jay Murray

Director of Admissions