Case Study: Embry-Riddle Aeronautical University achieves 27% increase in first-year enrollment with TargetX Schools App

Embry-Riddle Aeronautical University increases first-year student enrollment by 27% by utilizing TargetX Schools App

Embry-Riddle Aeronautical University, the world’s leading institution focused on aviation and aerospace with residential campuses in Arizona and Florida and nearly 34,000 students, faced declining yield in Prescott and struggled to meet first-year enrollment targets. The admissions office relied on traditional email and phone outreach and lacked the technical resources to implement more effective, personalized recruitment strategies.

ERAU–Prescott adopted TargetX’s Schools App and Enrollment Intelligence to create a private mobile community, using Announcements and Private Messaging to engage admitted students and prioritize outreach based on predictive enrollment signals. The app’s ease-of-use and analytics fostered self-directed student engagement and helped the team target efforts more effectively, resulting in a 27% increase in first-year enrollment and more than $1 million in projected additional tuition revenue.

Embry-Riddle Aeronautical University

Bryan Dougherty

Dean of Enrollment Management