Case Study: Concordia University Texas achieves campus-wide, data-driven recruitment with TargetX Insights

Concordia University - Customer Case Study

Concordia University Texas, a small liberal arts university in Austin, faced a recruiting challenge: its lean admissions team lacked the bandwidth to produce the simple, targeted data reports campus constituents needed. Weekly 25‑page spreadsheet reports were long, confusing, and underused, which limited faculty, coaches, and program engagement in recruitment when every enrolled student mattered.

Implementing TargetX Insights—built on their existing TargetX Recruitment Suite—gave Concordia real‑time, easy‑to‑use dashboards tailored to each constituency, from athletics to academic programs. The platform created a single source of truth for funnels, event-to-enrollment metrics, and progress-to-goal tracking, saving the admissions office time, increasing campus engagement, and enabling more consistent, data‑driven recruitment decisions that improved enrollment outcomes.

Concordia University

Brandy Fowler

Director of Enrollment Operations