Case Study: Simpson University boosts application completion with TargetX Recruitment Suite

Simpson University cuts incomplete applications in half with TargetX

Simpson University, a private Christian university, was facing challenges with its existing CRM that created roadblocks in converting student inquiries into applicants. Their system had a difficult and non-mobile-friendly application process, lacked event management and email analytics, and required extensive manual data processing. They turned to the TargetX Recruitment Suite for a solution.

TargetX implemented its mobile-first Online Application and integrated Recruitment Suite, which streamlined the application process and eliminated manual data entry by seamlessly connecting with the university's SIS. As a result, Simpson University now has a robust, automated system and expects to at least halve the number of students who start but do not complete their applications, confidently using TargetX to increase their applicant conversion rate.

Simpson University