Case Study: Shepherd University achieves 38% increase in yield and streamlined operations with TargetX

How TargetX by Liaison Helped Shepherd University Improve Operations and Increase Yield by 38%

Shepherd University, a small public institution in Shepherdstown, WV, faced enrollment declines and an admissions office overwhelmed by an outdated, manual application process. The team lacked a functioning CRM, relied on disconnected tools for texting and event registration, and had no email automation or portals, forcing staff into time-consuming manual work and high phone volume.

By adopting TargetX by Liaison, Shepherd centralized its admissions workflows, automated communications and acceptance letters, and gained intuitive dashboards for data-driven decisions. The result: deposits rose 38%, applications nearly 20%, admits over 15%, fewer staff inquiries, improved access for first-generation students, and measurable gains in efficiency and outreach.

Shepherd University

Will Bell

Director of Admissions