Case Study: Longwood University achieves faster admissions decisions and dramatic increases in event attendance and applications with TargetX

Longwood University Takes Itself to the Next Level with TargetX

Longwood University, a small public liberal arts institution in Farmville, VA, was ready to grow but lacked the technology to scale admissions and enrollment. Its admissions team struggled with scattered data, manual transfers, slow reporting, and an inflexible online application, limiting staff capacity to build relationships and execute events that drive yield.

Implementing the TargetX Recruitment Suite and Online Application centralized data, automated event RSVPs and communications, and let staff configure reports and application changes themselves. The result: reporting that once took weeks now takes minutes, application decision turnaround fell from about 21 days to 72 hours, Open House attendance grew from 90 to nearly 1,000, and total applications rose from 4,867 to 6,704—improving efficiency, student engagement, and enrollment outcomes.

Longwood University

Jason McNair-Faulk

Dean of Admissions