Case Study: Berklee College of Music doubles applications with TargetX

Berklee College of Music doubles applications with TargetX

Berklee College of Music faced challenges with a difficult application and audition scheduling process that created barriers for its applicants. To solve this, the college expanded its use of the TargetX Recruitment Suite, including its Online Application and Events tools, to its undergraduate and graduate programs after initial success with its online school.

The solution implemented by TargetX provided a simple, visual application process with integrated document uploads and recommendation requests. The Events tool allowed Berklee to pre-build audition schedules, enabling applicants to immediately schedule an audition upon completing their application. As a result of expanding TargetX, Berklee doubled the number of applications received compared to the previous year.

Berklee College of Music