Case Study: Concordia University Irvine boosts undergraduate enrollment with TargetX

Concordia University Irvine boosts undergraduate enrollment 10% with TargetX

Concordia University Irvine (CUI) needed a new recruitment CRM after its previous provider phased out support, leaving the university with an unsupported, inflexible system. Challenges included a lack of customization, poor third-party connections, and manual workarounds that frustrated prospective students. CUI sought a reliable, expandable solution, which led them to evaluate TargetX.

TargetX implemented its Recruitment CRM, built on the Salesforce platform, providing CUI with a stable, relational database and excellent customer service. The solution offered crucial interconnectivity, streamlined event management, and improved email campaign capabilities. As a result of better student communications, CUI saw a 10% increase in undergraduate enrollment in the first full year using TargetX.

Concordia University Irvine (CUI)