Case Study: Concordia University—Portland achieves 125% increase in email outreach and faster campaign launches with TargetX CRM

Concordia University - Customer Case Study

Concordia University—Portland, a small Lutheran liberal arts university and the fastest-growing school in its network, faced mounting operational strain from rapid enrollment growth, new programs and campuses, and a surge in applications. The institution needed a flexible, scalable CRM to better manage, track and expedite tailored communications while improving reporting and easing administrative workload.

Concordia replaced its home-grown system with TargetX on the Salesforce platform, using extensive customization, out-of-the-box engagement tools and strong vendor support to streamline campaign creation and reporting. The result: a transformed communications workflow with a 125% increase in email broadcasts, faster campaign turnaround (what once took days now takes hours), a 50% response to a medical-forms campaign, and user adoption growth from 20 to 59 staff.

Concordia University

Mark Deuel

Director of Operations and Data Management