Case Study: Antioch University cuts application forms by 75% and digitizes admissions with TargetX (Recruitment Suite & PremierX Services)

Antioch University Gains an Optimization Partner Whose Value is “Nearly Double the Cost of the Service” through TargetX Premier Services

Antioch University, a six‑campus institution serving non‑traditional undergraduate, graduate and doctoral students across nearly 200 programs, was hampered by an unwieldy admissions process: in 2017 it managed more than 400 distinct paper applications with no digital review option. Small staff resources and the inability to share or quickly update forms created inefficiencies and operational risk, and the university needed a flexible CRM, an online application, and expert help to optimize any new tools.

Antioch selected the TargetX Recruitment Suite and Online Application plus PremierX services, gaining a drag‑and‑drop builder, conditional fields, web‑based reviewer workflows, and a dedicated TargetX consultant to drive customization and training. The result: a 75% reduction in application forms, a complete move from paper to digital with remote review capability, significant time savings and applicant growth, and a partnership Antioch says delivers nearly double the value of the service cost.

Antioch University

Zephyr Ethier

Director of Enrollment Services