Case Study: Università Cattolica del Sacro Cuore achieves unified operations and increased student engagement with TargetX

Università Cattolica del Sacro Cuore - Customer Case Study

Università Cattolica del Sacro Cuore, a multicampus university in Milan, saw its international student population grow more than tenfold over a decade, creating complexity across five campuses and a pressing need to better engage Gen Z prospects, coordinate recruitment and communications, and streamline operations.

By implementing Liaison’s TargetX CRM the university established a single standardized platform with a dynamic database, audience segmentation and real-time analytics. This enabled personalized, consistent outreach across campuses, easier campaign and event evaluation, more cost-effective recruitment, and improved prospect engagement — with the marketing team planning to expand CRM use further.

Università Cattolica del Sacro Cuore

Michelangelo Balicco

Director of Marketing