Case Study: Illinois Institute of Technology achieves record-breaking applications with TargetX Mobile-First Online Application

Illinois Institute of Technology drives record application growth with TargetX mobile-first application

The Illinois Institute of Technology, a technology-focused university, needed a college application solution that reflected its innovative ethos and was designed for the mobile-first world. Their previous application was not mobile-compatible, which was a significant challenge given that a majority of students use their phones to apply. They partnered with TargetX to implement its mobile-first Online Application to address this need and create a seamless user experience.

TargetX provided its Online Application, built on the Salesforce platform, which offered a clean, flexible, and truly mobile experience for applicants. The solution also consolidated the university's varied graduate programs and internal offices under one unified application process. The results for Illinois Tech were record-breaking application numbers, particularly from international students who rely on mobile devices, and increased staff efficiency through automated processes and unified communications.

Illinois Institute of Technology