Case Study: Columbia College increases prospect engagement and staff buy-in with TargetX Recruitment Suite

TargetX Recruitment Suite Provides Columbia College with CRM Solutions That Offer More Control, Functionality, and Customization

Columbia College, a long-established liberal arts institution known for innovation, struggled with an aging CRM that blocked customization and new ideas. The admissions team had a 70-item wishlist — a fully relational system, seamless SIS integration, a mobile-first online application, ongoing product updates, and an intuitive user interface — because their previous platform required outside help and left many licenses unused.

The TargetX Recruitment Suite delivered on that wishlist: it enabled full data migration and SIS connectivity, provided a customizable, mobile-first Online Application, and offers regular updates plus a clean, user-friendly interface. Within ten months Columbia saw a large increase in prospects, much higher staff adoption, and confidence that the improved engagement will convert into applicants and admitted students.

Columbia College

Jason Valentine

Assistant Director of Admissions