Case Study: University of Wisconsin–La Crosse delivers engaging transfer student orientation with TargetX Portal

University of Wisconsin – La Crosse boosts transfer orientation with TargetX, earning 76% student approval

The University of Wisconsin – La Crosse (UWL) faced a challenge when the COVID-19 pandemic forced it to cancel its in-person transfer student orientation. The university needed a convenient, effective, and attractive online solution that could accommodate the unique needs of its transfer population, who required flexibility and self-paced access. UWL turned to its vendor, TargetX, to leverage its Student Portal feature from the TargetX Recruitment Suite.

TargetX provided a solution through its customizable and mobile-first Portal, which UWL used to create an exclusive, on-demand orientation space. The solution was easy to build and allowed for personalized content. The results were highly positive, with 76% of students finding the portal valuable. The implementation received rave reviews from both students and administration for being user-friendly and visually appealing, all without placing a heavy burden on UWL's small staff.

University of Wisconsin – La Crosse