Case Study: Embry-Riddle Aeronautical University achieves 27% higher first-year enrollment with TargetX Schools App

Embry-Riddle Aeronautical University increases first-year enrollment by 27% with TargetX

Embry-Riddle Aeronautical University, a leading university specializing in aviation and aerospace, was struggling to hit its enrollment targets and had low yield rates from admitted to enrolled students. Their admissions office lacked the technical resources to move beyond traditional email and phone outreach. To address this, they partnered with vendor TargetX.

TargetX implemented its Schools App, a private mobile community, to help Embry-Riddle personalize interactions and engage prospective students on their mobile devices. They also used TargetX's Enrollment Intelligence for predictive analytics. As a result, the university increased first-year student enrollment by 27% and was on track to increase tuition revenue by more than $1 million.

Embry-Riddle Aeronautical University