Case Study: USC Palmetto College achieves 20% enrollment increase with TargetX Recruitment Suite

TargetX CRM Provides a Cohesive Student Recruitment Experience That Turns Prospects Into Enrollees

USC Palmetto College, a University of South Carolina system unit that includes four associate degree campuses and offers bachelor’s completion programs, was losing prospects at critical points in its recruitment funnel. After moving recruiting operations in‑house and relying on manual processes and Excel, the college needed a web‑based, mobile‑first CRM with strong data management, automated communications, reporting, and a mobile‑friendly application to better serve rural and first‑generation students.

Partnering with TargetX, Palmetto College implemented the TargetX Recruitment Suite and a mobile‑responsive Online Application, centralizing student data, notes, and communications across campuses and enabling automated, personalized outreach and robust reporting. The result: improved responsiveness and tracking, new insights into multi‑year cultivation timelines, and roughly a 20% increase in enrollment for Fall 2017.

USC Palmetto College

Amanda Lucas

Associate Director for Admissions