Case Study: Brandman University boosts student satisfaction and retention with TargetX Retention Suite

Brandman University - Customer Case Study

Brandman University, a longtime TargetX client serving over 13,000 mostly nontraditional students (87% working adults, 48% first-generation), faced the sudden shift to fully online learning during COVID-19 while needing to maintain high levels of student support, satisfaction, and graduation outcomes. Their hybrid model and student-first retention focus were tested as the institution adjusted staff and services to the new environment.

By leveraging the TargetX Retention Suite, sustaining a 150:1 staff-to-student ratio, and emphasizing staff training and accountability, Brandman rapidly pivoted to online delivery and intensified student outreach. The result was a 3% increase in overall student satisfaction to its highest level in over two years and an 81% full-time graduation rate, demonstrating strong retention and successful adaptation during the pandemic.

Brandman University

Saskia Knight

Executive Vice Chancellor for Enrollment and Student Affairs