Case Study: Averett University achieves 71% freshman retention with TargetX CRM

TargetX CRM Increases Application Conversion at Averett University

Averett University, a private, non‑profit university in Danville, Virginia with about 1,900 students, faced aggressive retention targets but relied on multiple disconnected systems (PowerFAIDS, an SIS, and separate admissions tools), which led to fragmented student experiences and inefficient staff workflows. Leadership needed a single, user‑friendly solution that would centralize data, provide a 360° view of each student, surface quick alerts, and enable staff to act with simple dashboards.

Averett implemented the TargetX CRM—bringing recruitment, application, decision, and retention tools into one platform—creating centralized dashboards, rapid flags/alerts, and a single student view that supported strategic, coordinated outreach via email, text, and mobile. The launch was seamless and delivered measurable gains: first‑time freshman retention rose from 57% to 71%, overall retention improved from 72% to 77%, and admissions and admits increased by 28% and 35%, respectively.

Averett University

Cheryl Dalton

System Administrator