Case Study: Piedmont College achieves a 26% increase in admits with TargetX Recruitment Suite

Piedmont College Builds Stronger Relationships with Prospects and Enjoys 26% increase in Admits with the Support of the TargetX Recruitment Suite

Piedmont College, a small liberal arts school in Georgia, was losing prospective students to larger state institutions because its admissions processes relied on “dinosaur-like” manual systems: a non-integrated online application that couldn’t save progress, no SMS capability, individual email outreach, and clumsy event scheduling. These limitations meant fewer touches, slower responses, and frustrated prospects who often abandoned applications.

Piedmont implemented the TargetX Recruitment Suite with a mobile-first online application (built on Salesforce), adding automated communications, drag-and-drop email campaigns, SMS, seamless data syncs, and robust event management. The changes freed staff to build personalized relationships, improved completion rates and engagement, and produced a 26% increase in admits while streamlining admissions work.

Piedmont College

Joanna Tucker

Assistant Director of Undergraduate Admission