Case Study: Concordia University Irvine (CUI) achieves a 10% undergraduate enrollment increase and improved student communications with TargetX Recruitment CRM

TargetX Recruitment CRM offers Concordia University Irvine more reliability and better customer service

Concordia University Irvine, a private Lutheran university in Irvine, CA, faced a failing CRM: their vendor was phasing out the system without clear transition support, and the platform itself lacked customization, robust fields, third‑party integrations, and automated record handling — issues that blocked applications and frustrated prospective students.

CUI moved to TargetX Recruitment CRM, built on Salesforce, for its stability, relational database, expandability, events management, drip email campaigns, and stronger customer support (including an active user forum). The switch improved communications and operational reliability and contributed to about a 10% increase in undergraduate enrollment after the first full year.

Concordia University Irvine (CUI)

Tim Hardin

CRM Administrator