Case Study: University of Idaho achieves real-time, data-driven enrollment with TargetX Insights

TargetX Insights Dramatically Accelerates the University of Idaho’s Ability to be Data-Driven

When Adam Stoltz joined the University of Idaho as director of enrollment marketing, he found the institution’s Slate CRM didn’t provide the real-time analytics, dashboards, or reporting needed to track strategic goals, personalize staff targets, and enable cross-department collaboration—needs that became especially urgent during COVID-19. U of I required an out-of-the-box, customizable solution that would make data actionable and transparent without a long build process.

They implemented TargetX Insights as a plug-and-play overlay to Slate, giving the team attractive, intuitive dashboards (funnel reports, event attendance-to-enrollment metrics, progress-to-application and enrollment targets) that nudge staff toward goals and allow on-the-fly reporting. Insights revealed and helped correct data inconsistencies, dramatically accelerated U of I’s ability to access reliable, real-time analytics, and improved transparency, accountability and data-driven enrollment decisions.

University of Idaho

Adam Stoltz

Director