Salesforce Commerce Cloud B2B Case Studies & Customer Successes

Salesforce Commerce Cloud (formerly Demandware) empowers brands to engage with customers in entirely new ways, including online, on-the-go and with empowered associates in brick-and-mortar stores. Today, Salesforce Commerce Cloud’s industry-leading cloud platform is the digital backbone for hundreds of retail brands, and thousands of commerce web sites around the world, powering commerce across web, mobile, social and store channels. As the retail world has evolved, so has the Commerce Cloud. Their capabilities include digital commerce, predictive intelligence, point of sale and order management.

Adidas achieves 59% ecommerce growth and unified customer view with Salesforce Commerce Cloud

Adidas

Jacqueline Smith-Dubendorfer

VP, Digital Experience Design

American Golf achieves rapid market expansion and omni-channel growth with Salesforce Commerce Cloud

American Golf

Pat Foley

Head of eCommerce

American Red Cross achieves streamlined training and increased donor engagement with Salesforce Commerce Cloud

American Red Cross

Cliff Holtz

COO

Avery Dennison achieves global e-commerce presence and unified customer-order data with Salesforce Commerce Cloud

Avery Dennison

Dimitri Savelieff

Crm Developer

Bentley Motors reimagines the customer experience for the next 100 years

Bentley Motors

Adrian Hallmark

Chairman and Chief Executive Officer

Black Diamond achieves 15.5% revenue-per-visitor lift and 9.6% conversion increase with Salesforce Commerce Cloud

Black Diamond

Adam Smart

Senior Web Merchant

Boggi Milano achieves 100%+ YoY online sales growth and a unified omni-channel customer experience with Salesforce Commerce Cloud

Boggi Milano

Riccardo Milani

Omni-Channel Manager

Bossini achieves 40% ecommerce sales growth and scalable flash‑sale performance with Salesforce Commerce Cloud

Bossini

Vincent Hung

Senior Manager of Ecommerce

Brooks Running Company achieves double-digit mobile conversion gains and scalable global ecommerce with Salesforce Commerce Cloud

Brooks

Meredith Han

Senior Director, Global eCommerce

Brunello Cucinelli achieves 4x ecommerce revenue growth with Salesforce Commerce Cloud

Brunello Cucinelli

Communications & Digital Director

Butlers achieves double online sales and a scalable omni-channel experience with Salesforce Commerce Cloud

Butlers

Jorg Arndt

Managing Director

Cargill achieves personalized mobile commerce and stronger customer loyalty with Salesforce Commerce Cloud

Cargill

Greg Hocamp

Senior IT Manager

How Chambers Gasket built an online portal that frees up sales reps to pursue new business

Chambers Gasket & Manufacturing Company

G. Michael Kenny

President

Charles Tyrwhitt achieves record-fast global relaunch and rapid feature delivery with Salesforce Commerce Cloud

Charles Tyrwhitt

Simon Kerry

Chief Information Officer

Christy Sports amps up digital customer experiences in three months

Christy Sports

Harvey Bierman

Vice President of Digital

LARINS rolled out its global online presence with Commerce Cloud

Clarins

Columbia Sportswear achieves rapid mobile commerce to support retail partners with Salesforce Commerce Cloud

Columbia

Paul Zaengle

Vice President of eCommerce Columbia Sportswear

DAVIDsTEA brings more people their perfect blend with Salesforce

DAVIDsTEA

Damon Sloane

Vice President, Ecommerce

Deckers Brands achieves rapid global expansion and localized customer experiences with Salesforce Commerce Cloud

Deckers Brands

David Williams

Head of Online

Deckers Brands achieves seamless omni-channel transformation with Salesforce Commerce Cloud

Deckers Brands

Kim Heidt

VP of Global Store Operations

Design Within Reach achieves personalized, luxury omnichannel experiences with Salesforce Commerce Cloud

Design Within Reach

John Edelman

Cheif Executive Officer

Dogeared achieves seamless omni-channel expansion and rapid growth with Salesforce Commerce Cloud

Dogeared

Ashley Walkley

Customer Experience Director

e.l.f. Cosmetics achieves rapid innovation, higher conversions and 60%+ retention with Salesforce Commerce Cloud

e.l.f. Cosmetics

Ekta Chopra

VP of Information Technology & Ecommerce

ECCO achieves more sales and a seamless online-to-store experience with Salesforce Commerce Cloud

ECCO

Dana Schwartz

Director of Marketing and Ecommerce

engelhorn achieves higher conversions and revenue with Salesforce Commerce Cloud Einstein

engelhorn

Kirstin Hesse

Director of Online Merchandising

FILA reinvents the B2B buying experience in three steps

Fila

Kathleen Hachmeyer

Director of Technological Innovation

Foodstuffs achieves 15% ecommerce sales growth and 277% increase in new users with Salesforce Commerce Cloud

Foodstuffs

Kylie De Vries

Wholesale Ecommerce Product Owner

How GE Renewable Energy deployed a digital commerce portal in just 10 weeks

GE Renewable Energy

Livia Miyabara

Marketing & Strategy Leader, GE Parts and Repairs

GODIVA achieves scalable B2B microsites and streamlined corporate gifting with Salesforce Commerce Cloud

GODIVA

Erica D’Aloia

Ecommerce Manager

Icebreaker achieves 11% higher average order value and 28% more revenue from recommendations with Salesforce Commerce Cloud

Icebreaker

Brian Hoven

Global Head of eCommerce

Johnny's Selected Seeds achieves 16% GMV growth and boosts site engagement with Salesforce Commerce Cloud

Johnny's Selected Seeds

Alisha Burns

Ecommerce Manager

How Kellogg suggests products that maximize shelf revenue for its retail customers

Kellogg's

Rob Birse

Vice President, Global Advanced Analytics, AI, and B2B Ecommerce

Labelux achieves unified global ecommerce and faster international growth with Salesforce Commerce Cloud

Labelux

Harriet Williams

Group Multichannel Director

Land O'Lakes achieves seamless online ordering and increased revenue with Salesforce Commerce Cloud

Land O'Lakes

Bryan Shelstad

Director

Markem-Imaje achieves 449% growth in quarterly B2B e‑commerce orders with Salesforce Commerce Cloud

Markem-Imaje

Christophe Lopez

Vice President Global Customer Care Operations

Michael Hill achieves 85% traffic growth and doubled conversion rates with Salesforce Commerce Cloud

Michael Hill

James Johnson

Group Digital Manager

How MillerKnoll uses sustainability data to impact everything from products to the planet

MillerKnoll

Gabe Wing

Director of Sustainability

NYX Cosmetics boosts customer engagement and UGC-driven sales with Salesforce Commerce Cloud

NYX Cosmetics

Bernice Merlini

Ecommerce Marketing Manager

How Ovation Medical doubled its productivity in four weeks

Ovation Medical

Erik Rost

Vice President Sales

OVS achieves 81% more site traffic and 44% higher conversions with Salesforce Commerce Cloud

OVS

Monica Gagliardi

Ecommerce, CRM, Web and Digital Marketing Manager

PacSun connects social media with ecommerce to make shopping memorable

PacSun

Coleen McNally

Vice President of IT

PacSun achieves agile, social-driven personalization and omni-channel commerce with Salesforce Commerce Cloud

PacSun

Sam Sarullo

VP of E-Commerce

PetSmart achieves its biggest holiday season and faster time-to-market with Salesforce Commerce Cloud

PetSmart

Beth McCormick

VP Commerce and Customer Engagement Technology

POC accelerates innovation and gives revenue a lift

POC

David DeMartini

Chief Marketing and Digital Officer

Poppin achieves a unified B2B/B2C commerce experience and 84% online revenue growth with Salesforce Commerce Cloud

Poppin

Zachary Abbell

Director of eCommerce

PUMA achieves faster mobile performance and higher conversion rates with Salesforce Commerce Cloud

Puma

Ken Kralick

Head of Global eCommerce

Quiksilver achieves double-digit growth and rapid global expansion with Salesforce Commerce Cloud

Quiksilver

Rainbow achieves faster mobile product discovery and increased mobile revenue with Salesforce Commerce Cloud

Rainbow

David Cost

SVP, Digital Commerce and Marketing

Reitmans achieves rapid multi-site ecommerce launches and double-digit online growth with Salesforce Commerce Cloud

Reitmans

Diane Randolph

Chief Information Officer

Rituals Cosmetics achieves 80% online growth and rapid global expansion with Salesforce Commerce Cloud

Rituals

Raymond Cloosterman

Founder & CEO

Roots achieves 38% mobile-driven traffic and unified omnichannel shopping with Salesforce Commerce Cloud

Roots

Lauren Teslia

Director of Omnichannel Commerce

Saje Natural Wellness achieves global expansion and unified omnichannel customer experiences with Salesforce Commerce Cloud

Saje Natural Wellness

Kellie Sawkins

Director of Digital

Samsonite Europe achieves unified global commerce and faster time-to-market with Salesforce Commerce Cloud

Samsonite

Edouard Wattel

GM Digital & Ecommerce for Samsonite

Skis.com achieves over 7% increase in revenue per visitor with Salesforce Commerce Cloud

Skis.com

Andy Schepper

Chief Operating Officer

SOLARWATT achieves 50% online orders and 30% sales-process time savings with Salesforce Commerce Cloud

Solarwatt

Solvay achieves €2–3M/month in ecommerce sales and scalable small-volume growth with Salesforce Commerce Cloud

Solvay

Georges HOUTAPPEL

Senior Vice President, Marketing and Business Development

Sonos achieves 14% ecommerce growth and scalable D2C experiences with Salesforce Commerce Cloud

Sonos

Patrick Spence

Chief Executive Officer

How Focusing on the Customer Experience Helped Sonos Fuel 300% YOY Growth

Sonos

Patrick Spence

Chief Executive Officer

Stonewall Kitchen achieves higher conversion rates through a streamlined checkout with Salesforce Commerce Cloud

Stonewall Kitchen

Ian Marquis

eCommerce Manager

Stonewall Kitchen achieves higher conversions and personalized recommendations with Salesforce Commerce Cloud

Stonewall Kitchen

Ian Marquis

eCommerce Manager

TaylorMade achieves nearly triple mobile revenue and higher conversion rates with Salesforce Commerce Cloud

TaylorMade

Ray Tofolo

Director of Consumer Technologies

Univar Solutions achieves self‑serve buying and increased revenue with Salesforce Commerce Cloud

Univar Solutions

Ian Gresham

Chief Marketing Officer

Vineyard Vines achieves 58% online growth and omni-channel revenue gains with Salesforce Commerce Cloud

Vineyard Vines

Abu Bakar

EVP and CIO

Wolverine Launches 70 Sites Across 15 Brands In 18 Months With Commerce Cloud

Wolverine Worldwide

Jodi Watson

President, Direct-to-Consumer

Wolverine Worldwide boosts mobile conversions and streamlines checkout with Salesforce Commerce Cloud

Wolverine Worldwide

Jodi Watson

President, Direct-to-Consumer

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Salesforce Commerce Cloud B2B Case Studies & Customer Successes

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