Case Study: Boggi Milano achieves 100%+ YoY online sales growth and a unified omni-channel customer experience with Salesforce Commerce Cloud

How this Italian clothing brand mastered today’s unified customer experience

Boggi Milano, an Italian menswear brand with 500+ employees and a Salesforce customer since 2017, set out to better serve on-the-go shoppers by creating a unified, omni-channel customer experience. The challenge was organizational and technological: align stakeholders, modernize the digital platform, and bridge physical and digital touchpoints so customers could move seamlessly from discovery to purchase to service.

Boggi responded by breaking down silos, launching employee training (Boggi Academy), and replatforming to Commerce Cloud while adopting Service Cloud and Marketing Cloud to unify service and marketing. Stores were digitized with in‑store apps like Endless Aisle and reserve/click-and-collect services; the results include more than 100% year-over-year online sales growth, nearly 12% of digital sales via in-store apps, and higher associate productivity and customer satisfaction.

Boggi Milano

Riccardo Milani

Omni-Channel Manager