Case Study: Brunello Cucinelli achieves 4x ecommerce revenue growth with Salesforce Commerce Cloud

Brunello Cucinelli elevates humanity and economic dignity with fashion

Brunello Cucinelli is a luxury Italian fashion house built on craftsmanship, human dignity and understated elegance. Faced with the challenge of preserving its boutique, concierge-style service as customers moved online, the company needed a way to translate its personal, non‑transactional approach to the digital shopper without losing privacy or warmth.

Brunello Cucinelli partnered with Salesforce and adopted Service Cloud, Marketing Cloud and Commerce Cloud as “graceful technology” to unify experiences across channels, automate workflows, and deliver individualized customer journeys. The result: a seamless in‑store feel online, a digital storefront in 50 countries, and a fourfold increase in ecommerce revenue since moving to Commerce Cloud, all while maintaining customer trust and the brand’s human touch.

Brunello Cucinelli

Brunello Cucinelli

Communications & Digital Director