Case Study: Cargill achieves personalized mobile commerce and stronger customer loyalty with Salesforce Commerce Cloud

Cargill uses technology to grow produce, farms, and customer loyalty

Cargill, a 150‑year‑old global leader in food, agriculture, and nutrition, wanted to shift from an operations-first model to a customer-first approach. Facing diverse customers across 70+ countries who expect quick online research and purchasing, Cargill needed a cloud commerce platform that could integrate with existing systems and deliver personalized, multi‑channel experiences.

Cargill implemented Salesforce B2B Commerce in a headless setup, built customer personas, mapped journeys, and personalized content and product offerings for mobile and web. The result: a centralized product information library, easy online ordering, improved customer service, and stronger customer loyalty.

Cargill

Greg Hocamp

Senior IT Manager