Case Study: Poppin achieves a unified B2B/B2C commerce experience and 84% online revenue growth with Salesforce Commerce Cloud

Poppin caters to both businesses and consumers with Commerce Cloud

Poppin, a fast-growing New York workspace brand known for colorful office furniture and supplies, needed one website to serve both high‑value B2B buyers (buying up to ~$50,000) and everyday B2C shoppers. The challenge was maintaining a single digital commerce presence that could segment and personalize experiences for distinct shopper personas while keeping a unified look and feel.

Poppin implemented Commerce Cloud with partner Fluid to run one site that delivers tailored B2B features and consumer capabilities, and makes merchandising and promotions easier for the internal team. The platform drove big results: holiday transactions +90%; online revenue +84% year‑over‑year, orders +55% and units sold +78%; Black Friday and Cyber Monday beat projections by 43% and 49%, with email conversion lifts of roughly 5x–6x.

Poppin

Zachary Abbell

Director of eCommerce