Case Study: Skis.com achieves over 7% increase in revenue per visitor with Salesforce Commerce Cloud

How Skis.Com Personalizes Every Shopping Experience With Salesforce

Skis.com, a 36-year-old retailer of ski and snowboard gear and apparel, faced the challenge of delivering highly personalized shopping experiences across a large, complex catalog of big-ticket and bundled items. To stay relevant and prevent price-driven churn, the company needed a way to surface the right skis, bindings, apparel, and accessories to each shopper quickly and intuitively.

Skis.com implemented Salesforce Commerce Cloud’s Einstein Product Recommendations, running a three-month Q4 A/B test to serve real-time, AI-driven suggestions for both known and anonymous customers. The automated cross-sell and alternative-product recommendations saved merchandisers time and improved relevance for shoppers, boosting orders per session, conversion and average order value — driving more than a 7% increase in revenue per visitor.

Skis.com

Andy Schepper

Chief Operating Officer