Case Study: Foodstuffs achieves 15% ecommerce sales growth and 277% increase in new users with Salesforce Commerce Cloud

Foodstuffs supplies New Zealanders the best shopping experience possible

Foodstuffs is New Zealand’s largest grocery distributor — a 100% Kiwi-owned co‑operative with roughly 350 stores and thousands of employees — that had relied on a 12‑year‑old ecommerce platform. Customers wanted easier online shopping, but the legacy system was unreliable, lacked images and search, had outdated data and frequent outages, limiting digital engagement and growth.

Foodstuffs partnered with Salesforce (Commerce Cloud, Service Cloud, Sales Cloud) and launched a customer‑centric Commerce Cloud implementation with a cross‑functional team, 14 SAP integrations and support for over 1.6 million pricing records to create a single 360° customer view. In the first 90 days digital orders hit 65,000, ecommerce sales rose 15%, sessions grew 90% (average session time fell 15% due to improved navigation), users increased 129% and new users jumped 277%; Phase 2 will add live chat, multi‑language and community features.

Foodstuffs

Kylie De Vries

Wholesale Ecommerce Product Owner