Case Study: Wolverine Worldwide unifies 70 ecommerce sites with Salesforce Commerce Cloud

Wolverine Launches 70 Sites Across 15 Brands In 18 Months With Commerce Cloud

Wolverine Worldwide, a global footwear company with a portfolio of 15 brands, faced a significant challenge due to its legacy ecommerce systems. Each acquired brand operated on a different, non-integrated code base, which created inefficiencies, overlap, and a lack of agility that hindered the company's scalability. To address this, the company partnered with Salesforce Commerce Cloud to find a unified commerce solution.

The solution involved implementing Salesforce Commerce Cloud as a centralized platform to manage all of its digital storefronts. This allowed Wolverine to successfully launch 70 sites for its various brands across the U.S., Canada, and Europe in just 18 months. The vendor's client success experts provided crucial support, helping to establish best practices. The platform's effectiveness is validated by industry insights suggesting cloud-based solutions like Salesforce Commerce Cloud enable retailers to grow at up to twice the rate of those using on-premise systems.

Wolverine Worldwide

Jodi Watson

President, Direct-to-Consumer