Case Study: TaylorMade achieves nearly triple mobile revenue and higher conversion rates with Salesforce Commerce Cloud

TaylorMade Golf - Customer Case Study

TaylorMade, a leading golf equipment brand, needed to modernize its retail and digital presence in a traditionally slow-to-change industry. The company aimed to expand its online footprint, open a new brick-and-mortar store, and deliver a seamless omni-channel experience so customers could shop anywhere, on any device.

By partnering with Commerce Cloud, TaylorMade built a unified shopping experience across mobile, web, and in-store channels. Within a year mobile commerce revenue nearly tripled and overall revenue and conversion rates rose significantly, and the brand is now rolling out a fleet of branded outlet stores across the U.S. over the next two years.

TaylorMade

Ray Tofolo

Director of Consumer Technologies