Case Study: Samsonite Europe achieves unified global commerce and faster time-to-market with Salesforce Commerce Cloud

With Salesforce, Samsonite Europe travels at the speed of its customers

Samsonite Europe, home to brands like Tumi and American Tourister, is a multibrand, multicategory, multichannel leader in luggage, backpacks, and accessories. Facing a fragmented tech stack—with some commerce outsourced, other parts on outdated platforms—Samsonite struggled with slow feature rollouts, limited scalability, and inconsistent customer experiences across wholesale, DTC, online, and offline channels.

By adopting Salesforce Commerce Cloud, Samsonite unified its B2B and B2C commerce, internationalized operations, and sped up site launches and promotions. The platform enabled smarter merchandising, personalization, and upsell opportunities, improved reliability during peak seasons, and helped drive revenue growth while delivering a consistent, seamless customer journey across devices and channels.

Samsonite

Edouard Wattel

GM Digital & Ecommerce for Samsonite