Case Study: Vineyard Vines achieves 58% online growth and omni-channel revenue gains with Salesforce Commerce Cloud

Vineyard Vines Boosts Growth And Revenue With New Omnichannel Strategy

vineyard vines is a Connecticut-based apparel and lifestyle brand founded in 1998 that today operates 35 stores, a large wholesale business and a growing online channel. Known for vibrant designs and a strong brand experience, the company faced a turning point when its legacy ecommerce platform could no longer support rapid growth, merchandising changes, SEO or an omni-channel customer experience.

To address this, vineyard vines deployed Demandware’s cloud commerce platform with integration help from Lyons Consulting Group, launching a redesigned site in six months and adding features like improved search, customer reviews, social integration, an “endless aisle” and ship‑from‑store. The new platform enabled faster innovation and stronger channel integration, driving 58% online growth in the past year, routing 7–10% of web demand to stores, earning design awards, and paving the way for personalization, mobile and international expansion.

Vineyard Vines

Abu Bakar

EVP and CIO