Case Study: Dogeared achieves seamless omni-channel expansion and rapid growth with Salesforce Commerce Cloud

Dogeared - Customer Case Study

Dogeared, a global accessories brand known for simple, sentimental jewelry and messaging and sold through over 2,500 retail partners, wanted to expand its direct relationship with customers by moving from an online-only model into brick-and-mortar stores. The challenge was to reinvent their customer experience across all touchpoints and make the omnichannel transition seamless while increasing customer engagement and loyalty.

Dogeared partnered with Salesforce Commerce Cloud to leverage its omnichannel expertise, modernize content, and enable new digital buying experiences like purchasing directly from magazine images and blog posts. Backed by Commerce Cloud technology and partnerships, the brand completed a smooth store rollout and, within a year, achieved significant growth and stronger customer engagement.

Dogeared

Ashley Walkley

Customer Experience Director