Case Study: Reitmans achieves rapid multi-site ecommerce launches and double-digit online growth with Salesforce Commerce Cloud

Reitmans drives in-store business for 900+ stores through seamless ecommerce experiences

Reitmans (Canada) Limited, a nearly 100-year-old retailer with 900+ stores and multiple brands (Reitmans, Smart Set, RW&CO., Penningtons, Addition Elle, Thyme Maternity), needed a flexible, scalable ecommerce platform to deliver a unified, 360-degree shopping experience across distinct brand sites and handle seasonal peaks while integrating with back-office systems.

By replatforming to Salesforce Commerce Cloud, Reitmans launched five major ecommerce sites in 12 months, integrated CRM/ERP/OMS, and introduced features like ship-to-store and printable wish lists. The approach reduced time-to-market and third-party dependency, enabled code reuse and in-house development, drove double-digit online sales growth year-over-year, and increased in-store visits and customer loyalty without cannibalizing physical sales.

Reitmans

Diane Randolph

Chief Information Officer