Case Study: Labelux achieves unified global ecommerce and faster international growth with Salesforce Commerce Cloud

How Labelux manages ecommerce across several luxury brands

Labelux is a luxury lifestyle group behind brands like Belstaff, Jimmy Choo, and Zagliani that needed a centralized, scalable ecommerce solution to unify processes across multiple brands and regions, support mobile shoppers, and accelerate international growth while keeping brand individuality and fast go-to-market capabilities.

Labelux replatformed nine sites onto Commerce Cloud and built reusable foundations and a single ecommerce team, enabling quick launches (four Belstaff sites in four months, followed by Jimmy Choo and Zagliani rollouts), mobile optimization, and features like simplified checkout, wish lists, and dynamic recommendations. The result: sites that serve 179 countries in multiple currencies, improved conversion and efficiency, fewer legacy systems, and a solid foundation for personalization and future growth.

Labelux

Harriet Williams

Group Multichannel Director